Swot - so Analysis Nike - 1366 Words

Nike SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) Strengths - Nike is one of the main shoemaker in the world. It designs and sells shoes for a big variety of sports including basketball, baseball, golf, soccer, volleyball, tennis, football and running. - Nike is strong at research and development, as is evidenced by its evolving and innovative product range. Its products go through a rigorous quality control before they go to market. Despite the cost to keep a high-level research and quality control departments, Nike always try to offer its goods to customers at the lowest possible price. - Nike does not have its own factories. Its production is outsourced by factories located in cheap labor countries;†¦show more content†¦- Nike is a global company, therefore, economic crises around the world or even fluctuations in foreign currencies make profit predictions outside North-America uncertain. - Textile industry it is very harm to the environment, and therefore the company has to always deal with this to maintain its Eco-friendly reputation. - Piracy - There is a growing competition that produces and sells similar Nike products for cheap prices. Some companies, particularly located in China, make Nike replicas (they look like Nike products, there is a Nike logo stamped on them, but they are not made by the original company). | So What? According to the SWOT analysis some marketing actions could be effectively taken by Nike, especially in terms that are related to societal and environment marketing, exploring new markets and market establishment. First, In the SWOT it is possible to notice that one of the major strength of Nike is also related to one of the company weakness. The fact that the company does not have its own factory and outsource its production in underdeveloped countries can guarantee a high-quality-low-price product to the final consumer, which it is very important in the current footwear/sporting goods high-competitive market, however, for a growing group (including people who practices sports and try to accomplish a healthy life), just the quality of the product and itsShow MoreRelatedStrategic/Operational Planning (Nike) Essay696 Words   |  3 Pages Nike: Strategic Operational Planning Albert Dwayne Johnson Jr. University of Phoenix Nike: Strategic Operational Planning: When people think Nike, the first thing that comes to mind is a swoosh. The iconic symbol of the clothing brand can be seen as a way of life in sports clothing, stylish clothing and pop culture. Nike is a highly successful company, with all competitors, like Addidas or Converse, constantly working toward being on the same plane as Nike. TheRead MoreEnvironmental Scan Paper1535 Words   |  7 Pagesof the internal and external variables of a company, the business managers would have to use a SWOT analysis to develop awareness to different of the company. For example, the company could want to measure consumer behavorior, competitor behavior, and current trends in their marketplace. Environmental Scan and SWOT Analysis The information discovered from conducting an environmental scan and SWOT Analysis is vital to an organization’s success as it will help businesses gain an accurate assessmentRead MoreSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a800 Words   |  4 PagesSWOT Analysis Section here about the overall SWOT analysis and the benefits of doing one for a company. Should introduce the topic to others†¦ especially group members so they know what the analysis does for us and why it is important. Such as, Strengths Strengths are characteristics of the company that give the business a competitive advantage over others. Nike has a strong international brand in which everyone recognizes it from their logo. The logo can be presented by itself without the nameRead MoreNike Marketing Plan Essay1675 Words   |  7 Pagesendeavors to recommend a viable marketing plan for the footwear giant, Nike. The plan has been adequately substantiated with thorough research on different factors affecting the firm along with various ways of addressing future challenges. This research paper highlights that Nike is confronted with multifarious issues which need to be negotiated amicably. Result of the study concludes that there is still a world waiting for the Nike to be exploited, outsmarting its competitors employing its innovativeRead MoreBusiness- How Key Elements of Marketting Achieve Success1105 Words   |  5 PagesThe elements of marketing incorporate: situational analysis, market objectives, the target ma rket and marketing strategies. Most marketing plans begin with an executive summary, providing a brief summary of the current issues affecting a business. It is crucial in identifying key features of a marketing plan. Following the executive summary a business finds out its current position in the market using a situational analysis. A situational analysis is an exceptional way to open the marketing plan asRead MoreMarketing Plan For Nike And Gatorade Essay1679 Words   |  7 PagesThe product idea for this assignment is a tube of lip balm with the electrolyte replenishment of Gatorade with the Nike logo. This marketing plan is designed for Nike and Gatorade and is meant to secure funding for a new product development project. The goal of this project is to increase the value of Nike cooperation as well as financial growth for the companies’ employees. Nike has launched several new products over the years since the company’s founding. Along with the Gatorade name the firmRead MoreAdidas : The Ath letic Clothing And Footwear Industry1625 Words   |  7 PagesAdidas is one of the leading players within the athletic apparel and footwear industry; however, the company faces tough competition from its rivals, especially Nike. The athletic clothing and footwear industry not only manufacture products for professional athletes, but also college students as well as the general public. What brand college students prefer largely depends on existing trends and the public relation companies have with them, in addition to the product quality, the company’s imageRead MoreEssay on Nike Marketing Plan1729 Words   |  7 PagesAustin Wang Dr. Sean Jasso Section 22 May 24, 2012 Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear, apparel, equipment and accessory products - Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activitiesRead MoreA Market Analysis Will Be On Nike, Inc.1336 Words   |  6 PagesThis market analysis will be on Nike, Inc. using the Porter’s Five Forces designed by Porter, (2008): 1) Competitive Rivalry within the Industry, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded in 1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight, durable running shoes along with Phil Knight one of his runners and a student of business at the University. AlmostRead MoreCompany Overview: Nike, INC1106 Words   |  4 PagesNike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sel ls, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (Converse