Marketing Mix

Organizations depict the customers they wish to serve and create the value for these customers by dint of their market strategy. After the trade strategy is defined the big medications and the merchandise program is constructed the selling strategy is put into action. The governing body uses a set of tools to implement the marketing strategy which is referred to as the marketing mix (Armstrong & vitamin A; Kotler, 2005, p. 15). ?The major(ip) marketing tools are classify into four broad crowds, called the four Ps of marketing: harvest, outlay, place, and promotional material (Armstrong & Kotler, 2005, p. 15).? Stonybrook Financial Services, Inc. is a sweeping mortgage society who specializes on home adds. The first group included in the marketing mix is product. Most individuals get product as a physical item that usher out be purchased or merchandise; however, ?Product means the goods-and- go combination the comp whatever offers to the physical object market ( Armstrong & Kotler, 2005, p. 57).? Stonybrook Financial Services has developed a strong affinity with several companies to expand the products and services offered by Stonybrook. Mortgage loan for refinancing and purchases are the main services provided by Stonybrook. Stonybrook overly offers financial advising, home inspections and home repairs from their affiliates. Having additional products and services allow a larger product field to run across the take away of more consumers. The second group included in the marketing mix is impairment. ?Price is the amount of money customers guard to establish to obtain the product (Armstrong & Kotler, 2005, p. 57).

? The price of the product or service is the total amount for materials, marketing, shipping and any some other cost affiliated with the product or service. The price of alike(p) items or services sold by competitors also influences the price of the products or services. Stonybrook Financial Services, Inc. has specific overhead that needs to be paid in... It appears that you have through knowledge on this lawsuit and strong supporting sentences that show clear organization that develops your major points. However, it would of been nice to hear your own critical compendium and ideas on marketing mix. If you want to get a extensive essay, dress it on our website: BestEssayCheap.com

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