Advertising

1. What are the stages of the consumer decision process? Give examples of how advertising obtain the bounce influence each stage. Find an ad that addresses the take of customers in each stage. Stages in the Consumer Decision Process kickoff Stage (Need Recognition) Perceiving a difference between a persons exaltation and actual situations outsized enough to trigger a decision. throw out be as simple as noticing an empty milk carton or it can be activated by marketing efforts. publicize influences this stage because reapings and servicings are everywhere. publicize lets consumers know that a certain product or service is available, even if the subscribe for it does not arise immediately. Food product advertisements are ample in newspapers, road billboards and on the television. act Stage (Information Search) The knowledge search stage clarifies the options open to the consumer and whitethorn involve: essential Search: Scanning ones memory to commemo rate previous experiences with products or brands. Often ample for frequently purchased products. When erstwhile(prenominal) experience or knowledge is insufficient The fortune of making a wrong purchase decision is amply The cost of gathering information is low. External Search The special sources of external information are: 1.

person-to-person sources, such(prenominal) as friends and family. 2.Public sources, including various product-rating organizations such as Consumer Reports. 3.Marketer-dominated sources, such as advertising, ships company websites, and salespeople When a consumer recogni zes a product, he/she tries to picture info! rmation or so it. Advertising in newspapers and different published materials give such information. However, if a consumer wants to go in-depth on the details of a product, he/she might not find the information easily on an advertisement. Recently, advertisements have been evolving in a sense that milk advertisements right away do not yet tell consumers the things they already know, merely rather the things they dont such as...If you want to conduct a full essay, coordinate it on our website: BestEssayCheap.com

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