Metaphors In Advertising

Metaphors in Food Advertising Slogans Chennan Yu Kristianstad University College The School of Teacher fosterage/ English English III, Autumn 2009 C-essay in English philology Tutor: Carita Lundmark Table of Contents 1. gateway ..1 1.1 Aim ...2 1.2 solid ...2 1.3 Method ....................................................................................................................2 2. Theoretical background ..3 2.1 abstract Metaphor ...3 2.2 structural Metaphors ..5 2.3 Ontological Metaphors 5 2.4 Personification ..6 2.5 Orientational Metaphors 7 2.6 Metaphorical entailments ...7 2.7 speculative and novel metaphors 8 2.8 Metonymy ....10 3. Analysis and Discussion ..12 3.1 military capability IS AN ENTITY/ mental object .....12 3.1.1 LIFE IS AN ENTITY WITH TWO SIDES ..13 3.1.2 LIFE IS solid diet ..14 3.1.3 DAYS ARE FOOD ......15 3.

2 FEELING/ sea tang IS AN ENTITY/SUBSTANCE ...16 3.2.1 FEELING IS AN ENTITY/SUBSTANCE .17 3.2.2 DESIRE IS AN ENTITY/SUBSTANCE ... ...18 3.3 STATES/CHARACTERISTICS ARE LOCATIONS ......19 3.4 THE carrefour IS AN ENTITY/SUBSTANCE 20 3.4.1 THE PRODUCT IS A CONTAINER 21 3.4.2 THE PRODUCT IS A PERSON21 4. Conclusions 24 List of References ..25 1. Introduction Metaphor is use by people to understand an abstract concept by referring to a concrete one. It appears so often and is utilized so widely that sometimes we use it...If you want to get a bountiful essay, order it on our website: BestEssayCheap.com

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